Top 10 Ways to Show Tumblr Love to Authors

Top 10 TumblrToday’s guest post is by author and Tumblr addict Jessica Keller. 

Tumblr is a place for microblogging amazingness. Not just a place—it’s THE place. One of the best things about Tumblr is that it has outlets for everyone. The blog platform includes photo sharing, written entries, video uploads, music sharing, a platform just for quotes, and the ability to post links. The best part of Tumblr is that it attracts creative people, so books and stories are always welcome and reblogged. Tumblr is great because unlike Twitter, you aren’t limited by a certain number of characters and you can use as many tags as you want.

The one

If you’re an author who writes Young Adult Fiction or New Adult Fiction, you better have a Tumblr account. So many writers are focusing on connecting with readers on Facebook and building Pinterest story boards that they’re missing out on where readers are spending time. All the teens I know are active on Twitter, Tumblr, and Instagram. We should be too. The latest Tumblr data shows that they host 187 million blogs. Don’t miss out on the fun we’re having over there!

 The Top Ten Ways to Show Author Love on Tumblr

  1. Follow the author on Tumblr and reblog their book news.
  2. Post a countdown to release day for a book you’re looking forward to. This can be as easy as doing a written post that just says “2 more days until BOOK NAME HERE—so excited!” Just like on Twitter and Instagram, make sure to tag your posts with the title, author’s name, genre, and any other fun tags you can think of: #Got to have it, #ya lit, #fiction books, #reading.
  3. Share the book cover. Once you upload a picture, you can click on it and add a clickable link. I always link book covers with their Amazon buy page so my followers can get their hands on a book I post right away if they want to. Make sure to tag it like you did the countdown and then add fun tags like #cover love, #so pretty.Doon
  4. Create memes (did you know the rise of memes happened because of Tumblr?) about the book using quotes or pictures that remind you of the characters. When you upload it make sure to tag the author, the title, the genre and add #ya lit meme.haunted
  5. If you’re an artist then Tumblr is the ideal place to display your fan art. Draw a scene from the book or what you believe a character looks like. Authors love seeing fan art and will always reblog it. With your permission most of us print out fan art and use it to decorate our offices…if I’m being honest!
  6. If the author (or someone else talking up the book) posts something book related, interact with them. Every time you respond that post is shared with your followers.
  7. Upload a video of your reaction to the book. You can address the author in the video or maybe act like you’re talking to one of the characters. Anything goes with reaction vlogs. Tag it appropriately and wait for all the interactions you’ll receive.
  8. If you love music you can make a playlist for the book and post songs that remind you of certain scenes or chapters or maybe a theme in the book. Tag music just like you would the rest of your posts.
  9. Take a photo of you holding the book when you first get it or a picture of you reading in your favorite spot. After tagging the photo with the author’s name, title, and genre, think of other tags like #reading place, #favorite place in the world, #this book is so good.
  10. Review the book. Tumblr doesn’t limit you on words, so you can make the review as long or short as you want. If you read lots of books then you can become a Tumblr reviewer and be known for that. You can come up with your own “star system” of measuring how much you liked a book (but don’t use stars…use something unique, like a kiss-o-meter or jars of Nutella…mmm….I’d do that…this book is worth four jars of Nutella).
Saving Yesterday
Here’s the start of a book review that the FictionCrush posted for my latest release.

Thank you for anything and everything you do to help authors. Without you there would be no more books.

DSC_0025Jessica Keller holds degrees in both Communications and Biblical Studies. She is multi-published in both Young Adult Fiction and Romance, is a contributor to writing focused blog—The Write Conversation, and has 100+ magazine and newspaper articles to her name. Her latest release is a Young Adult Fantasy – Saving Yesterday. You can find her at, on Twitter, on Tumblr, or on her Facebook Author Page. She lives in the Chicagoland suburbs with her amazing husband, beautiful daughter, and two annoyingly outgoing cats that happen to be named after superheroes.

©2014 Jessica Keller

15 thoughts on “Top 10 Ways to Show Tumblr Love to Authors

    1. I started out by following authors and publishers I’ve read. Jessica’s on that list of course. I think you can search for friends by their email addresses, so that might be a way to connect. I’m still learning how it works.

    2. The beautiful thing about Tumblr is that its very unlike Facebook and Twitter where the “goal” seems to be to collect the highest number of “follows” or “likes.” On Tumblr you have to think very differently. While follows are nice and all, getting follows isn’t the point of Tumblr. What you should be aiming for is providing easily shareable content that people WANT to share and interact with. By then using good tags (and remember, Tumblr doesn’t limit the amount of tags you can use) you can then put that content into the feed of anyone searching that tag. Once they interact with that specific post or share it, then it goes into their feed with their followers and it gets pushed back to the top of that tag’s feed.

      In theory, if you have a post that becomes a hot item (I’ve had some posts shared, favorited, and interacted with 400+ times) – then your name can stay at the top of the feed for a long time and when you do that the follows just come.

      For example: I live-tweet the show Once Upon A Time and then when the show is done I go over to Tumblr and “live-blog” about it for a good hour. That includes sharing other people’s posts, “talking” to them by commenting on their post, and creating my own posts. Every Sunday after the show when I do this I get 15-20 new follows (easy-peasy). Then later that week when I share book stuff that’s 15-20 more people who will have that in their feeds.

      Make sense?

  1. I agree that it’s harder to find people to follow on Tumblr. I’ve tried searching with little success. However, I do like it because it’s a bit of everything thrown together. (I follow you Jessica.)
    Great advice. Bookmarking this blog post.

    1. If you’re searching for someone specific that you know is on Tumblr then in the search bar you search them by a tag. So to find Kim you’d type in: #Kim Vandel and her blog comes right up and you can choose to follow it. Whenever you search a tag blogs categorized by that tag will come up as well as posts that have used that tag. So one search bar locates both. If that makes sense. I haven’t had much trouble finding people when I search for them that way.

    1. It’s really a lot of fun Patty. And if you hit the right tag for you content it can become “viral” on Tumblr very quickly. I really enjoy the spirit of the people who use Tumblr–they’re all so creative!

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